Lots of people believe that viral video marketing is about chance, but this is not always the case. With the proper instruction, one can have a video which will be seen and shared by tons of people.
Viral video marketing is good for businesses
Many people have this wrong belief that viral videos only randomly Viral video marketing happen, and that its virality is just based upon luck. But viral content is not random. In fact, one research study said that the factors that affect virality has a lot to do with the connection between the respondent and the video. The biggest factor connected to virality is level of arousal the video induces. It also has something to do with the effect of positive content versus negative content, and how all these elements link together making viral content. In the video industry, there are two type of arousal: high and low. High arousal can be a negative or positive content, while low arousal creates sadness and relaxation. Below are some viral video marketing tips to help you craft a good marketing campaign.
- Viral Video Marketing Tip 1: Arouse the Viewer
- Viral Video Marketing Tip 2: Sad Information is Sad
- Viral Video Marketing Idea 3: Don't Worry, Be Happy
- Viral Video Marketing Tip 4: Negative as a Positive
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